A luxury home specialist with in-depth knowledge of Naples’ waterfront properties, Pamela Keyes is a consistent top 1% performer, a level of success established during her time with Coldwell Banker, and now continues that standard of excellence at John R. Wood Properties, Southwest Florida’s #1 brokerage. 

A lifelong Neapolitan, Pamela holds an active U.S. Coast Guard captain’s license, and is an avid paddleboarder. She embraces the waterfront lifestyle and shares her intimate knowledge of the local area in and around Naples, Isles of Capri, Marco Island and Goodland with clients.

After earning a Bachelor degree from Florida State University, her first career was in resource management where she acted as a corporate liaison -- allowing her to gain expertise in contract and organizational management.

Her love of the local area led Pamela to work as a project manager overseeing the preservation of a local reef. In her role, she worked with government organizations, won grants, organized complex projects and oversaw tasks required to protect habitats.

Her background in business, land and project management adds to the value that the Naples Lifestyle Group (NLG) offers clients. Clients especially appreciate her assistance with new builds, from lot selection to choosing the amenities that add to a property’s value. Pamela walks buyers and sellers through the entire real estate process to ensure it is stress-free so they are able to focus on living the lifestyle they desire.

Together, she NLG co-founder Lynn Charlas White, and Samantha Taravella, offer proprietary systems that ensure clients are presented with the options that suit their lifestyle before they buy and a strategically negotiated contract if they sell. Like Lynn, Pamela holds a Certified Negotiation Specialist, and Pricing Strategy Advisor designation, which benefits NLG’s buyers and sellers. Additionally she is a Senior Real Estate Specialist and a Certified Probate Real Estate Specialist.

Pamela and the team utilize a multi-channel marketing approach to ensure high visibility for properties. Clients appreciate their concierge approach to make the real estate process easier, including coordinating with organization or declutter services, shipping vehicles or art work, and arranging for estate sales or consignment opportunities. The high-touch, personalized approach works for clients in the local area and is of particular value to out-of-state buyers and sellers.

Samantha brings more than a decade of high-level real estate experience — and a lifelong passion for the industry — to the Naples Lifestyle Group. Originally from Asheville, North Carolina, her early fascination with architecture and luxury properties was sparked during frequent visits to the renowned Biltmore Estate. After relocating to Florida nearly 20 years ago, Samantha began her real estate career in 2010 while attending the University of Central Florida, where she earned multiple honors degrees in Business, Psychology, and English. Samantha’s career accelerated in 2014 when she joined one of Southwest Florida’s top-ranked teams at the region’s leading brokerage. There, she refined her expertise in luxury marketing strategy, complex contract negotiations, and high-stakes deal management. Widely recognized for her concierge-level service, she brings exceptional market knowledge, meticulous attention to detail, and a steady, solutions-oriented approach to every transaction. A consistent top producer, Samantha has been celebrated for her professionalism, client advocacy, and ability to secure optimal outcomes for both buyers and sellers. Her clients value her warm communication style, strategic guidance, and unwavering commitment to exceeding expectations. Outside of real estate, Samantha enjoys boating, Formula 1 racing, reading, and spending time with family, friends, and her local church community.

Lynn Charlas White has been serving luxury clients since 2003, consistently ranking among the top 1% of Coldwell Banker agents worldwide. With a background as a business executive in the international cruise and resort industry, she brings strong marketing and negotiating skills along with a thoughtful, concierge-level approach.

She was raised in Loudonville, New York, where she spent a lot of time around the construction industry thanks to her builder father. By age 9, she was eagerly reading blueprints, sparking an interest in new construction that continues to this day.

When not at work, Lynn indulges in the outdoor Naples lifestyle. She’s a Park Shore resident who enjoys pickleball, kayaking, boating, and watching sunsets on the beach. She is an avid horseback rider, hiker, and international traveler who eagerly immerses herself in different cultures around the world.

Hammy has become a trusted advisor in the office due to her uncanny ability to identify properties in perfect locations with optimal views ideal for enjoying the gorgeous Naples weather. She is a consummate professional and is quick to greet guests with a smile and nudge. Like the rest of the team, she is committed to delivering a concierge-level experience and will gladly accompany clients on their viewings. Of course, she’s also not above requesting a good belly rub from time to time. When not guiding clients to their dream properties, Hammy enjoys accompanying Pamela on the paddleboard (although she avoids getting wet as much as possible). She is also an excellent guard dog who takes her job of keeping bunnies out of the yard very seriously.