Expertise

LYNN CHARLAS WHITE

CHMS, CNS, CES, PSA - BROKER ASSOCIATE & LUXURY HOME SPECIALIST


Consistently ranked in the top 3% of Coldwell Banker’s global agents, Lynn Charlas White has an extensive history of providing outstanding service to luxury clients since 2003. A former business executive in the international cruise and resort industry, Lynn developed keen marketing and negotiating instincts along with a customized, concierge-level service approach to help clients achieve their unique goals.

She was raised in Loudonville, New York where she spent a lot of time around the construction industry thanks to her builder father. By age 9, she was eagerly reading blueprints which sparked an interest in new construction, which continues to this day.

Armed with skills valued by both sellers and buyers, Lynn is a talented home stager, educated by HGTV’s Martha Webb and offers free staging services for her sellers. She and her business partner in Naples Lifestyle Group (NLG), Pamela Keyes, employ a multi-channel marketing program to ensure properties are seen by the right buyers and utilize the In-Touch Rapid Response technology to keep the selling process moving smoothly.

Buyers receive the same high touch, professional care service from Lynn and the NLG team, whether they are relocating from out of state or within the local community. She is a certified negotiation and pricing specialist, knowing a property’s value and how to negotiate the best deal for her clients. Employing a proprietary system, Lynn and Pamela identify the lifestyle their buyers want, from active lifestyle, to waterfront luxury, to modern sophistication in order to locate the communities that are a perfect fit for their clients.

When not at work, Lynn indulges in the outdoor Naples lifestyle. She’s a Park Shore resident who enjoys kayaking, boating and watching sunsets on the beach. She is an avid horseback rider, hiker and international traveler who eagerly immerses herself in different cultures around the world.


PAMELA KEYES

CNE, PSA, SRS - REALTOR & LUXURY HOME SPECIALIST


A luxury home specialist with an in-depth knowledge of Naples’ waterfront properties, Pamela Keyes is ranked in the top 3% of Coldwell Banker’s global agents.

A lifelong Neapolitan, Pamela holds an active U.S. Coast Guard captain’s license. She embraces the waterfront lifestyle and shares her intimate knowledge of the local area in and around Naples, Isles of Capri, Marco Island and Goodland with clients.

After earning a Bachelor degree from Florida State University, her first career was in resource management where she acted as a corporate liaison -- allowing her to gain expertise in contract and organizational management.

Her love of the local area led Pamela to work as a project manager overseeing the preservation of a local reef. In her role, she worked with government organizations, won grants, organized complex projects and oversaw tasks required to protect habitats.

Her background in business, land and project management adds to the value that the Naples Lifestyle Group (NLG) offers clients. Clients especially appreciate her assistance with new builds, from lot selection to choosing the amenities that add to a property’s value. Pamela walks buyers and sellers through the entire real estate process to ensure it is stress-free so they are able to focus on living the lifestyle they desire.

Together, she and NLG co-founder Lynn Charlas White, offer proprietary systems that ensure clients are presented with the options that suit their lifestyle before they buy and a strategically negotiated contract if they sell. Like Lynn, Pamela holds a Certified Negotiation Specialist and Pricing Strategy Advisor designation, which benefits NLG’s buyers and sellers.

Pamela and the NLG team utilize a multi-channel marketing approach to ensure high visibility for properties. Clients appreciate their concierge approach to make the real estate process easier, including coordinating with organization or declutter services, shipping vehicles or art work, and arranging for estate sales or consignment opportunities. The high-touch, personalized approach works for clients in the local area and is of particular value to out-of-state buyers and sellers.


SALES ACHIEVEMENT & CUSTOMER SERVICE AWARDS

Coldwell Banker recognizes individuals for a variety of awards every year. The International Awards and Recognition Program honors are given to the brokers and sales associates that bring both the spirit and integrity of Coldwell Banker to their work every day. Those honored truly exceed all expectations and have showcased themselves as the best of the best in the Coldwell Banker brand and within the entire real estate industry.

We are proud of the results we have achieved for our clients and are honored to share our sales and customer service recognition awards as outlined below:
  • 2019 - Recognized as a member of the "Florida 100" - Top 100 Coldwell Banker agents in Florida
  • 2019- Coldwell Banker International President's Elite 
  • 2018, 2017, 2012, 2007, 2005 - Coldwell Banker International President's Circle 
  • 2016, 2015, 2013, 2011, 2006 - Coldwell Banker International Diamond Society
  • 2014, 2009, 2008 - Coldwell Banker International Sterling Society 
  • 2004 - Coldwell Banker Bronze Circle Award

ADVANCED SKILLS / SPECIAL DESIGNATIONS

We strive to add value to our clients by obtaining additional skills that are of proven benefit when Buying or Selling a property.  Some of our designations are mentioned below and we would be happy to discuss how these distinctions can be a true asset to your transaction.
  • CNS - "Certified Negotiation Specialist" - Strategic representation for both Buyers and Sellers
  • CEMS - "Certified E-Marketing Specialist" - Sophisticated e-marketing tactics
CERTIFIED HOME MARKETING SPECIALIST

Qualified by Martha Webb of HGTV, we offer strategic staging advise as a complimentary service to our Sellers. Working with your existing furnishings and decor we are able to improve the overall impression a home makes on prospective Buyers. We also understand the impact of capturing just the right photography to showcase a home.
LUXURY PROPERTY SPECIALIST


A sales associate carrying the Global Luxury International credential must meet stringent qualification criteria, including a track record of luxury home sales. We have earned this accreditation and are members of this globally connected group of individuals founded on a commitment to exceptional service and advertising strategies tailored to reach high-net-worth individuals.
PRICING STRATEGY ADVISOR


Determining property values depends more than ever on professional expertise and competence, the best use of technology, and approaching the pricing assignment from various perspectives. We are among a small select group of REALTORS in Naples that have earned the National Association of Realtors "PSA" certification. This distinctive knowledge is advantageous to both Buyers and Sellers.

GIVING BACK

We proudly support local charitable organizations through our participation in Coldwell Banker Residential Real Estate CARES foundation. Since 2001, CARES has donated more than $3.5 million to a wide array of non-profit educational, health, welfare, environmental and cultural arts organizations in Florida. Since 2003, we have sponsored more than 15 Habitat for Humanity homes statewide. Our statewide initiative in support of the Ronald McDonald House Charities continues to position our company as a leader in support of several truly worthwhile organizations.

Additionally, Lynn is an avid supporter and participant in the Leukemia & Lymphoma Society’s “Team in Training” fundraiser events as well as American Cancer Society’s “Relay for Life”, and the Alzheimer's Association "Walk to end Alzheimer's".  Pamela is on the board for the Gene Doyle scholarship fund and an active annual participant in the Cystic Fibrosis Organization's "Crossing for a Cure" event.  These causes are near and dear to our hearts and we are honored to be able to share our support.